What Is an SSL Certificates and Why Is It Important for Your Business?
SSL stands for Safe Sockets Layer and is essential to the security of your website, as it allows a secure connection between your server and a browser. This connection permits the safe transmission of data, between your website and your consumer as an example. Google is now flagging all website, not just e-commerce sites, that don't have SSL certificates in place.
If you haven't paid a lot consideration to your website's security, you're not alone. Many do not think about it until their website is hacked.
Listed here are our top 5 reasons why an SSL Certificates is vital for your online business:
1. Google will flag your site as "Not Safe" which might prompt some to go away your site. People trust Google, and if Google is warning them, they're going to leave your site and go to a competitor.
2. A way of security - we have already seen security breaches this yr, where sensitive info has been compromised. SSL encrypts data making the information you acquire useless for anybody who does not have the encryption key. When your prospects see your site is safe, it builds trust in your brand.
3. Permits online payments - whether you are planning on accepting payments online now, or someday sooner or later, an SSL certificate is essential.
4. In case you acquire any data from website visitors (search bars, contact kinds), then you are a target for cyber-criminals. Be proactive and protect visitors to your site.
5. Though it's unconfirmed, there is a suggestion that Google will penalize non-safe sites concerning their search engine optimisation ranking. Whether or not this is built into Google's algorithms, a visitor to a non-safe site could spend less time there, reducing search rankings. Either way, it's important.
Not sure the place to start?
1. Check with your website hosting company. There may be an annual price, but some companies might provide an SSL Certificate complimentary as a part of their hosting package.
2. Google does not sell SSL certificates. Any third-party provider that claims this is not reputable.
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